There are over 500 million Instagrammers across the world — more than 300 million of whom use Instagram daily to share some of their most exciting and precious moments.

And with that many people sharing their attention with Instagram every day, there’s a ton of potential for businesses and marketers. In fact, from a business perspective, Instagram is one of the best platforms to increase your engagement and connect with your audience.

According to a Forrester research on top 50 global brands, Instagram is the leader of social engagement. While its per-follower interaction rate fell between 2014–15 (and might still be falling), it is still significantly higher than other platforms: