Shopify Plus
CleanSkinClub.comShopify Plus engineering for a high-growth DTC beauty brand
The Problem
Rapid growth exposed limits in theme flexibility, offer testing, fulfillment workflows, and the ability to ship improvements quickly across a high-volume Shopify Plus operation.
The Process
We focused each workstream on scalability, conversion, and operational reliability.
1. Shopify Plus foundation
Rebuilt and extended the Shopify Plus theme for merchandising, performance, and long-term scalability.
2. Conversion experiments
Ran Intelligems A/B tests and rebuilt the subscription flow across key purchase journeys.
3. ADA compliance
Delivered ADA-compliant UX across the storefront to reduce legal exposure for US buyers.
4. AI optimizations
Integrated AI-driven merchandising and conversion optimizations.
5. Fulfilment scale
Configured 3PL and Stord fulfillment workflows to support operational scale.
The Result
+18% online revenue growth
Intelligems A/B testing · subscription flow rebuild
A Shopify Plus foundation that supports high-traffic campaigns, faster experiment launches, compliant experiences, 3PL fulfilment, and ongoing conversion growth.
We're the #1 face towel on Amazon, but our Shopify offers were too slow and confusing. They rebuilt for speed, fixed our subscription flow, and our online revenue is now growing 18%.
Tatiana Turgeon, Marketing Strategist