Custom Shopify apps
BEYOND PUBLIC APPS
Custom Shopify apps
BEYOND PUBLIC APPS
Custom apps for business logic public apps can't handle.
We've just launched EmbedFAQ on the Shopify App Store
Shopify brands we've built for
What we build
We build the agents and the Shopify systems underneath them, so search, decisions, and actions run on live commerce data with clear boundaries.
Help shoppers discover, compare, and select products, build carts, and move into Shopify checkout using live catalog and commerce context.
Give agents controlled access to order, fulfillment, customer, inventory, and support workflows so repetitive decisions can be handled without another manual queue.
Build the Shopify apps, APIs, ERP/OMS/PIM connections, and internal tools that give agents reliable data and safe actions.
Guardrails
We make agents useful without giving an LLM unrestricted access to your store. Permissions, approvals, and audit trails come before automation.
Define exactly what the agent can inspect and what it can change.
High-impact actions can require approval before they touch orders, customers, pricing, or fulfillment.
Retries, idempotency, fallbacks, and escalation paths prevent one failed tool call from becoming an operational incident.
Log the context, tool call, decision, and result so your team can understand what the agent actually did.
Our approach
We map the decision first, then give the agent only the tools and permissions it needs to act safely on real commerce data.
Define what the human does today, what data drives the decision, and which parts are actually worth automating.
Shopify APIs, MCP, external systems, permissions, approval thresholds, fallbacks, and expected outputs are defined before the agent is built.
Connect the model to real tools and test successful paths, incorrect decisions, missing data, failures, and edge cases.
Start with limited permissions, observe real decisions, expand autonomy where results justify it, and keep monitoring in place.
Fit
We'll recommend standard automation when the workflow is deterministic. Agentic systems make sense when context, judgment, and multiple systems are part of the decision.
Standard automation is better when
If X always results in Y, Shopify Flow, an integration, or ordinary application logic is usually simpler.
Don't introduce an AI agent where configuration is enough.
Shopify developmentSome workflows should remain deterministic or require explicit human approval.
Agentic workflows make sense when
The right action depends on customer, order, inventory, conversation, policy, or multiple systems.
A team member gathers context from Shopify, ERP, support, logistics, or internal documentation before deciding what to do.
Classification, prioritization, recommendations, exception handling, or selecting between several valid actions.
“One custom app built by EXTFOX replaced five of the tools we were juggling. It manages our discount tiers, runs 40% faster, and saved us $12K a year. We finally have one system instead of a pile of workarounds.


Engagement
Whether you need an assessment, a defined agent or integration build, or ongoing operations, the shape follows the workflow. Model, infrastructure, and third-party API usage are separate.
Scoped after workflow review.
Who it is for
Map the current process, automation opportunity, systems, permissions, risks, and expected ROI before committing to development.
What is included
How it ends
Ends with a clear recommendation on whether an agent is worth building and a scoped plan if it is.
From $15,000 USD
Scoped to a defined agent, integration, or MCP workflow.
Who it is for
Build a defined agent, Shopify integration, MCP workflow, or internal automation.
What is included
How it ends
Results in a working agent or integration with clear maintenance procedures and monitoring in place.
From $3,500 per month USD
Monthly. Three months minimum for meaningful results.
Who it is for
Monitoring, prompt and tool improvements, new workflows, API maintenance, model changes, and capability expansion.
What is included
How it ends
Runs as an ongoing partnership with controlled expansion of agent autonomy and capabilities.
Not sure which shape fits? Book a meeting with the team.
Not ready to book?
Complementary services
Agents often need search, checkout, and storefront context around them. These services commonly pair with agentic Shopify work.

Let's meet
Book directly with Dusan J., Founder at EXTFOX. We'll map the workflow, decide whether it needs an agent, standard automation, or a custom integration, and identify the smallest useful version to build first.
Pick a time that works for you. You'll get instant confirmation and a calendar invite.
Prefer to call? (862) 259-6969
Not ready to book?
Build custom when your business logic doesn't fit existing apps, you need complete control over data and features, or you require deep integration with other systems. Public apps work for common use cases, but custom apps are necessary when your requirements are unique, you need specific admin UI, or existing apps create operational friction.
Private apps are built specifically for your store and business needs. They're not listed in the App Store and can access your store's data directly. Public apps are distributed through Shopify's App Store and must work for multiple merchants. Private apps give you complete control but require maintenance. Public apps offer broader support but less customization.
ERP integration complexity depends on data synchronization needs, real-time requirements, and system architecture. Simple integrations might sync inventory and orders nightly. Complex setups require real-time inventory updates, multi-location fulfillment routing, and bidirectional data flow. We assess your specific ERP system and design appropriate integration architecture.
Agentic workflows use AI to automate and optimize business processes that traditionally require human decision-making. Examples include intelligent order routing based on inventory and customer location, dynamic pricing that responds to demand patterns, and automated customer service that escalates appropriately. They adapt to your business patterns and improve operations over time.
Timeline depends on app complexity and integration requirements. Simple admin apps might take 4-6 weeks. Complex integrations with external systems typically require 8-16 weeks. Agentic workflows with AI components can take longer. We provide detailed timelines during the architecture phase based on your specific requirements and technical complexity.
Integrations need ongoing maintenance for API version updates, security patches, performance monitoring, and feature enhancements. Shopify regularly updates APIs, and connected systems evolve. We provide maintenance retainers that include monitoring, updates, and enhancements so your integrations stay reliable and current.