We've just launched EmbedFAQ on the Shopify App Store
Custom AI products, chatbots & assistants
Help customers. Equip your team. Launch a new product. We design and build the AI experience, from the first idea to the software people use.
See the workWe want a demo for our 20-person sales team. We use HubSpot.
Ready for your team
via VML
via VMLSelected AI work
A browser extension. A lead system. A medical workflow. Each built around the people who use it.
We built a Chrome extension around a client’s Gorgias workflow. Their team defines reusable response guidance through a chat-like experience, without leaving the support tools they use every day.
Built for a client using Gorgias. Independent of Gorgias.For another client, we built a lead system that keeps inquiries and conversation context together. The team can follow up knowing what the person needs, instead of asking them to start again.
Client project. Illustrative data and interface.For a medical client, we built around their documented HIPAA requirements. Defined access and human-review points were part of the product, not details left until the end.
Client project. No patient information shown.Your knowledge goes in.
Useful answers and actions come out.
Can I update the address for my order?
I’ve passed your request to support for review.
Where we can take it
The examples are a starting point, not a limit. We build around your customers, your team, and the opportunity.
Product guidance, customer support, order questions, and connected shopping experiences.
Intake, information handling, and review workflows shaped around sensitive work.
Lead qualification, conversation capture, routing, and better-informed follow-up.
Embedded assistants, onboarding, intelligent search, and AI product features.
Company knowledge, routine tasks, and tools that give teams a better way to work.
Product strategy, a working AI MVP, and a complete route to launch.
EXTA / Built by EXTFOX
It can discuss your project, keep the conversation for our team, and help you find a real meeting time. A complete journey, running on our own website.
Start with a real question.
Opens our live assistant. Meeting availability comes from the real calendar.
We handle the plan, design, development, and launch.
We turn your goal into a clear product plan.
We design the experience and show you how it works.
We develop the product and connect it to your tools.
We test, release, and support it in real use.
A few useful answers
Start with the business need. We will help you work through the product decisions.
A custom AI assistant can answer questions from approved knowledge, qualify leads, search internal systems, collect structured information, trigger workflows, schedule meetings, and hand conversations to a person. The right scope depends on the business outcome, available data, and the actions the assistant is allowed to take.
A generic chatbot usually follows a fixed script or gives broad answers. A custom assistant is designed around your users, business information, rules, workflows, and product experience. It can find the right context, work with the tools your team already uses, and make its actions reviewable.
Yes. We can start with one valuable use case and build a working first version with the real interface, business information, one meaningful connection, and clear success checks. That gives founders something real to test before expanding the product.
Yes, when those systems provide a suitable way to connect. We design access and failure handling around each connection, then give the product only the actions it needs to do its job.
We combine clear instructions, approved business information, access rules, real examples, quality checks, and human review. No AI system is perfect, so the product must make uncertainty visible and provide a safe next step.
Yes. We can review conversations, improve the product's behavior, add new connections, ship product changes, and keep quality visible as usage grows.
Let’s work together
The product you want to launch. The workflow holding your team back. Let’s work through what it should do, who it should help, and the right first release.
A few details are enough to get started.
Your details are handled according to our privacy policy.