Shopify Plus
EddiA Shopify commerce experience for a screen-free children's brand
The Problem
The previous experience didn't reflect the warmth of the brand or convert mobile traffic efficiently.
The Process
We mapped the parent purchase journey from discovery through repeat purchase.
1. Purchase-journey mapping
Mapped core parent purchase journeys.
2. Merchandising and storytelling
Rebuilt merchandising and product storytelling.
3. Mobile conversion improvements
Optimized mobile performance and checkout clarity.
4. Launch QA
Launched with QA across key devices and flows.
The Result
Shopify Plus storefront relaunch
Mobile conversion · bundles, gifting & cart upsells
A fast, flexible storefront that makes Eddi's brand story, bundles, gifting, and product discovery feel intuitive across mobile and desktop.
Gaston Blanchet, Cofounder & CMO
Brand relaunch
Homepage hero built for trust before the scroll
Merchandising
Two clear paths into the Eddi ecosystem
Storytelling
Education-led stats that speak to real parent pain points
Content discovery
Age-based browsing across crafties, books, tokens, and plush
Catalog scale
Content library designed for repeat purchase
Conversion
Cart drawer with contextual upsells and fan favorites
Product pages
Flagship player PDP with gifting and subscription clarity
Personalization
Recordables positioned as a family differentiator
Family commerce
Lifestyle storytelling with trust at every breakpoint
