Shopify Plus
TheHonestKitchen.comEmbedded Shopify delivery partnership with VML Group
The Problem
VML needed EXTFOX as an embedded Shopify delivery partner, extending its team to turn approved designs into production-ready components while staying in step with the agency's daily delivery rhythm and The Honest Kitchen's technical stakeholders. Each core journey had to render correctly across navigation, search, product discovery, data, and differentiated PDPs.
The Process
As part of VML's delivery team, EXTFOX kept each implementation detail aligned with both agency and client goals.
1. Delivery partnership with VML
Worked as part of VML's team in daily stand-ups with The Honest Kitchen stakeholders, aligning delivery with the agency's process and the client's technical team.
2. Core storefront components
Converted the header, footer, and product listing pages into production-ready Shopify components that followed the approved storefront direction.
3. Search and product data
Integrated Algolia and mapped the product fields and metafields needed to surface the right information across search, listing, and product experiences.
4. PDP templates and QA
Built differentiated PDP templates for distinct product types, then worked through QA with VML and the client's technical stakeholders.
The Result
Enterprise Shopify Plus foundation
Algolia search · metafields mapping · differentiated PDPs
Together with VML, EXTFOX delivered an enterprise-ready Shopify foundation: core storefront components, Algolia search, mapped product data, and tailored PDPs for distinct buying journeys. As an integrated delivery partner, EXTFOX helped move approved design into reliable storefront implementation.