Shopify Plus
Smilepen.comCustom Shopify apps and subscription commerce across multiple markets
The Problem
Smilepen needed subscription commerce, market expansion, fulfillment coordination, and internal tooling without relying on a patchwork of disconnected apps and manual workflows.
The Process
We connected the storefront, subscriptions, operations, and market tooling into one delivery plan.
1. Custom apps and subscriptions
Built custom Shopify apps and integrated Recharge for subscription-based products.
2. Multi-market operations
Configured multi-market setup with translations and fulfillment service workflows.
3. Figma-to-Shopify delivery
Converted Figma designs into production-ready storefront and checkout experiences.
4. Optimization and internal tools
Ran A/B tests, checkout modifications, and internal tools for the Smilepen team.
The Result
$12K saved annually
1 custom app replaced 5 · 40% faster operations
A more connected Shopify Plus operation, with custom apps, Recharge, multi-market storefronts, fulfilment workflows, and internal tools replacing day-to-day manual work.
One custom app built by EXTFOX replaced five of the tools we were juggling. It manages our discount tiers, runs 40% faster, and saved us $12K a year. We finally have one system instead of a pile of workarounds.
Chris Wolf, Founder & CEO