Flaneur.euShopify CRO for a fashion label

The Process

Every change is built as a test variant and measured on Intelligems before it stays.

1. 1. Pick the next idea

   Took the next idea from the funnel, one clear change per test.

2. 2. Build the variant

   Built the variant in the live theme behind a test class, or as a checkout extension that reads a cart attribute.

3. 3. Run it on Intelligems

   Split shoppers on Intelligems and watched conversion and revenue per visitor.

4. 4. Keep the winner

   Kept the winners and dropped the rest, then moved on to the next test.