Shopify CRO
Hears.comShopify CRO for an earplug brand
The Problem
Shoppers who didn’t know which earplug to pick had one button, the product page went from Add to cart straight into a block of text, and checkout kept its trust in small print.
The Process
Every change is built as a test variant and measured on Intelligems before it stays.
1. Pick the next idea
Took the next idea from the funnel, one clear change per test.
2. Build the variant
Built the variant in the live theme behind a test class, or in checkout through cart attributes.
3. Run it on Intelligems
Split shoppers on Intelligems and watched conversion and revenue per visitor.
4. Keep the winner
Kept the winners and dropped the rest, then moved on to the next test.
The Result
A second path to the quiz on the homepage, real customers answering sound questions on video, and checkout that says why it’s safe to buy.