Shopify CRO
Mayson.nlShopify CRO for a press-on lash brand
The Problem
Mayson had plenty of ideas from surveys, scroll maps and its own team, and no way to tell which of them actually sold more lashes.
The Process
Every change went through the same loop before it stayed on the store.
1. Pick the next idea
Took the next idea from surveys, scroll maps and the team's backlog, one clear change per test.
2. Build both versions
Built the new version in the Shopify theme or as an Intelligems edit, matched to the live store.
3. Run it in NL and DE
Split shoppers in both stores and let the test run until Intelligems had a clear result.
4. Keep the winner
Kept the winners on the store and dropped the rest, then moved on to the next test.
The Result
+12% conversion rate
Benefit headline · Intelligems A/B test
Clearer collection cards, a product headline that sells the benefit and a reason to check out in the cart, each one proven by an A/B test.